The brand has illustrated a woman offering prayers in the holy river...
The Mahakumbh kicked off on January 13. The celebration will end on February 26. Lakhs of pilgrims take a dip in the river. The sacred bathing ritual is also known as Amrit Snan.
Amul has also joined in the celebrations. As always, it is marking a historic moment in his way. The dairy brand has created an illustration of a woman dressed in a saree offering prayers in the holy river alongside someone like a priest. The text on the illustration reads, "Ustav aur tussah ka Sangam." It added, "Amul, Maha Butter."
The dairy brand shared the illustration on Instagram, saying, "#Amul Topical: Celebrating the Maha Kumbh Mela..."The post has received love and appreciation on social media. The comments section was flooded with red hearts and emojis.
Several users have said that they love Amul topicals. Well, who doesn't? Before this, Amul gave a shout-out to the Coldplay concerts in Mumbai. In the illustration, we can see Chrish Martin and the other band members. The text on the topical read, "Viva La VIndia." Along with the illustration, Amul wrote, "British pop band Coldplay creates a sensation in India!"
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